Go to: http://practicaltypography.com/index.html#toc. Go right now!
I have been obsessed with this web-based book for the last few weeks. If you have ANY interest in typography or how type looks (I’m looking at you, cartoonists!) then you need to flip through this book.
If anything, the first thing it made me realize is how utterly primitive my beloved Amazon Kindle Paperwhite is—how primitive all these eReaders still are. Reviewers always mention that the Kindle eInk readers are the greatest of their kind, and that’s true, but it doesn’t always clearly indicate how limited a field that is. How Jeff Bezos took the eInk reader to the point balanced, seemingly, precisely between maximum benefit and minimum expense and stopped right there. Essentially.
The limited fonts. The inability to indent pages or control the justification of text.
Plus the browser-based controls for this “book” are great.
If nothing else, you should read the section “Why there is no ebook or PDF” of Butterick’s Practical Typography. If just for this line:
“It’s important for us to criticize technology companies. And it’s not hard, because they’re full of shit. Primarily in the way they drape themselves in lofty principles that are regularly contradicted by their actions.”
Practical Typography is a really amazing statement in bold favor of something few people will care about, but is something they shouldn’t have to care about because the quality of typography—a field hundreds of years old at this point—shouldn’t even be a question consumers worry about. It’s also a reminder of the importance of the open web, free from Facebook and Twitter and Google+ and all those walled gardens of greedy, creepy audience dissecters.